A quick checklist to make sure your website is actually working for your business — not just sitting there.
Over 60% of your customers are browsing on their phones. If your site does not load fast and look clean on mobile, they leave in under 3 seconds and call your competitor instead. Google also ranks mobile-friendly sites higher in search results.
A phone number is not enough. Many customers prefer to send a quick message — especially after business hours. A contact form captures leads 24/7, even while you sleep. Make sure it asks for name, phone, email, and what they need. Every form submission is a potential paying customer.
Do not make customers guess what you offer or how much it costs. List your services clearly with at least a starting price or "call for quote." Businesses that show pricing get more serious inquiries and fewer tire-kickers. Transparency builds trust before you ever pick up the phone.
SEO means showing up when someone searches "plumber near me" or "auto detailer in Raleigh." At minimum, your site needs: a unique page title with your service and city, a meta description that tells Google what you do, alt text on images, and fast load speeds. Without these, Google does not know you exist.
People trust other customers more than they trust your marketing. Add at least 2-3 customer reviews, testimonials, or before-and-after photos to your site. If you do not have formal reviews yet, ask your best customers for a quick quote. One real testimonial is worth more than a paragraph of sales copy.
Most website guides overwhelm you with a laundry list of features. The truth is, a small business website does not need to be complicated. It needs to do these 5 things well:
Get these right and your website becomes your hardest-working employee — bringing in leads while you are out doing the actual work.
Save this checklist for reference
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